The Beano and Why Comics Matter Comics have long been the secret weapon of children’s literacy - visual storytelling that hooks reluctant readers, fuels imagination, and delivers complex ideas with clarity and humour. For me, The Beano was not just a comic; it was a portal to mayhem!

Book prizes used to be rare honours. Now they’re everywhere - from international juggernauts to niche gongs for every genre and age group. In this insightful (and slightly cheeky) blog, I explore how this prize culture reshapes publishing, boosts authors, powers marketing machines like The Bookseller, and raises the question: are we celebrating excellence - or just addicted to applause?