What happens when decades of creative labour are repackaged as “the start of an idea”? An industry explainer on attribution, acquisition-led growth, and why visible human authorship matters more than ever — especially in the age of AI.

Why does France defend authors while Britain backs “innovation”? The answer lies in two centuries of cultural philosophy: France treats creators as custodians of national identity; Britain views them as participants in a market. As AI reshapes publishing, these old instincts have re-emerged - with profound consequences for anyone who makes books.

Once your creative work is out there in the world, how do you ensure that your intellectual property (IP) is properly protected?

As creators of books, we invest not only our time and creativity but also a part of ourselves into our works, for us it is never ‘just a job