A bestseller is not a successful book. It is a measurement. When two million people buy the same novel in the same decade, they are not all responding to the prose style, or the plot, or the cover. They are responding to something the book supplies that ordinary life, in that particular decade, is withholding. The sales figure is evidence of a specific collective hunger. And if you know how to read it, it tells you more about a society than most official records.

Writing is no longer only something authors do. It is also something sold back to them through courses, critiques, webinars, mentoring, self-publishing advice and promises of access. This essay asks when publishing stopped merely selling books to readers and began selling the dream of authorship to writers.

As creators of books, we invest not only our time and creativity but also a part of ourselves into our works, for us it is never ‘just a job