AI authorship has arrived — and publishing isn’t ready. Books can now pass through the entire editorial process without anyone being entirely certain how they were made. The question is no longer what we’re reading, but who — if anyone — truly wrote it.

When books become “content units,” AI becomes irresistible. But in a market flooded with synthetic biographies and algorithmic slop, trust — and visible human authorship — may be the only things that endure.

Why is the Society of Authors criticised for neutrality while authors feel increasingly unsafe? Because publishers have abandoned cultural leadership. This blog explores how consultancy thinking, risk avoidance, and corporate amnesia have left the SoA carrying the weight of an industry too timid to defend its own creators.