Writing is no longer only something authors do. It is also something sold back to them through courses, critiques, webinars, mentoring, self-publishing advice and promises of access. This essay asks when publishing stopped merely selling books to readers and began selling the dream of authorship to writers.

The Bologna Children’s Book Fair isn’t just an event — it’s where global children’s publishing decides what survives. From instinct-driven acquisitions to geopolitical tensions, here’s what really happens behind the scenes — and why, even in 2026, nothing has kept the industry away.

Unlike many careers in publishing, the path to becoming a literary agent is rarely linear, and seldom advertised. It’s a role more often grown into than applied for, shaped by instinct, connections, and a passion for reading and for books. Entry routes vary widely: some agents started as agency assistants, others moved across from editorial, bookselling, or publicity. But all develop a finely honed sense of what sells, and a deep familiarity with the publishing marketplace.

Book prizes used to be rare honours. Now they’re everywhere - from international juggernauts to niche gongs for every genre and age group. In this insightful (and slightly cheeky) blog, I explore how this prize culture reshapes publishing, boosts authors, powers marketing machines like The Bookseller, and raises the question: are we celebrating excellence - or just addicted to applause?