There has never been an easier time to enter publishing — or a harder time to be noticed. Micro-publishing, print-on-demand and digital tools have lowered the drawbridge, but they have not removed the moat. In an age of AI slop, the new independent publisher must become gatekeeper, editor, designer, curator and provenance-keeper.

What happens when decades of creative labour are repackaged as “the start of an idea”? An industry explainer on attribution, acquisition-led growth, and why visible human authorship matters more than ever — especially in the age of AI.