Publishing leaders offer predictions for 2026—AI, audio, BookTok, the Year of Reading. But what if we treated them like Roman chicken-liver omens: not certainty, but judgement? An essay on the real signs, the contradictions, and what growing up might look like for the trade

Book prizes used to be rare honours. Now they’re everywhere - from international juggernauts to niche gongs for every genre and age group. In this insightful (and slightly cheeky) blog, I explore how this prize culture reshapes publishing, boosts authors, powers marketing machines like The Bookseller, and raises the question: are we celebrating excellence - or just addicted to applause?