What happens when decades of creative labour are repackaged as “the start of an idea”? An industry explainer on attribution, acquisition-led growth, and why visible human authorship matters more than ever — especially in the age of AI.

Auteur is not a pretentious relic. It is a lost word of precision — one that distinguishes vision from branding, authorship from automation, and human intention from machine output. In an age of infinite content, clarity matters. David Salariya

New reports reveal a troubling decline in children’s reading for pleasure. Fewer children are being read to, and reading is increasingly seen as schoolwork—not joy. From misused reading programmes to celebrity book distractions, we urgently need a smarter, more joyful approach.