The Booker Prize Foundation has launched a £50,000 Children’s Booker Prize for ages 8–12 — with child judges at the table and 30,000 free books for those who need them most. Here’s why it matters, how it fits the National Year of Reading, and what schools, parents and publishers should do next.

Book prizes used to be rare honours. Now they’re everywhere - from international juggernauts to niche gongs for every genre and age group. In this insightful (and slightly cheeky) blog, I explore how this prize culture reshapes publishing, boosts authors, powers marketing machines like The Bookseller, and raises the question: are we celebrating excellence - or just addicted to applause?