A generation is arriving at school unable to speak. The UK faces a “Language Recession” — and until we restore talk, play and storytime, the reading crisis will deepen.

New reports reveal a troubling decline in children’s reading for pleasure. Fewer children are being read to, and reading is increasingly seen as schoolwork—not joy. From misused reading programmes to celebrity book distractions, we urgently need a smarter, more joyful approach.

Specialised jargon and acronyms have become deeply embedded in business communication, evolving as industries and technologies advance.