What happens when decades of creative labour are repackaged as “the start of an idea”? An industry explainer on attribution, acquisition-led growth, and why visible human authorship matters more than ever — especially in the age of AI.

Why is the Society of Authors criticised for neutrality while authors feel increasingly unsafe? Because publishers have abandoned cultural leadership. This blog explores how consultancy thinking, risk avoidance, and corporate amnesia have left the SoA carrying the weight of an industry too timid to defend its own creators.