Auteur is not a pretentious relic. It is a lost word of precision — one that distinguishes vision from branding, authorship from automation, and human intention from machine output. In an age of infinite content, clarity matters. David Salariya

What happens when the biggest names in children’s books didn’t write them? This blog unpacks the ethics of celebrity authorship, ghostwriters, and rebranded classics.

New reports reveal a troubling decline in children’s reading for pleasure. Fewer children are being read to, and reading is increasingly seen as schoolwork—not joy. From misused reading programmes to celebrity book distractions, we urgently need a smarter, more joyful approach.