It’s almost poetic: a trauma memoir that ends up traumatising the publisher. Because when a story like The Salt Path begins to wobble, it’s not just the author who falls. The editors, the marketers, the readers—all are caught in the collapse of a narrative sold as unflinching truth. This is the soft lie of emotional truth—and publishing has been complicit in making it a genre.

Book prizes used to be rare honours. Now they’re everywhere - from international juggernauts to niche gongs for every genre and age group. In this insightful (and slightly cheeky) blog, I explore how this prize culture reshapes publishing, boosts authors, powers marketing machines like The Bookseller, and raises the question: are we celebrating excellence - or just addicted to applause?