Publishing leaders offer predictions for 2026—AI, audio, BookTok, the Year of Reading. But what if we treated them like Roman chicken-liver omens: not certainty, but judgement? An essay on the real signs, the contradictions, and what growing up might look like for the trade

Why is the Society of Authors criticised for neutrality while authors feel increasingly unsafe? Because publishers have abandoned cultural leadership. This blog explores how consultancy thinking, risk avoidance, and corporate amnesia have left the SoA carrying the weight of an industry too timid to defend its own creators.