What happens when a publisher decides the creator of a book no longer matters? When authorship becomes an inconvenience and branding takes centre stage? This article explores why the corporate strategy of erasing origin stories is not just ethically questionable—it’s commercially short-sighted. Books aren't toothpaste. And readers, as it turns out, have very long memories.

Book prizes used to be rare honours. Now they’re everywhere - from international juggernauts to niche gongs for every genre and age group. In this insightful (and slightly cheeky) blog, I explore how this prize culture reshapes publishing, boosts authors, powers marketing machines like The Bookseller, and raises the question: are we celebrating excellence - or just addicted to applause?

Learn how to write a children’s publishing press release that sounds human, not hysterical. Practical tips, common pitfalls, and why "thrilled" is the biggest giveaway of all.