Spectacular Visual Guides
- David Salariya
- Mar 15, 2024
- 16 min read
Updated: 3 days ago
How to create and design a Children's Non-Fiction History series:
Inside Story to Spectacular Visual Guides
A Ten Step Guide To The 'Inside Story' of ‘The Spectacular Visual Guides’
Series and How To Create a children’s non-fiction history book series.
So how do you create a children’s non-fiction history book series and keep it in print for more than 35 years? I'll detail my working process when I created and designed the ‘Inside Story’ series in 1988. I later redesigned the series as ‘Spectacular Visual Guides' in 2008 and again in 2015. So, these children's non-fiction books have had a few ‘facelifts’ to help them achieve a surprisingly long, long life which is quite unusual for children’s information books. Normally a series like this would have been consigned down the hatch and be ‘out of print’ after about five years. This series may be seen as dated by some, so how did I make a children’s book series that remained in print for 35 years…and more?
Read on…
How To Create A Children's Non-Fiction History Book Series
Here are ten steps to guide you through the process of creating an educational history non-fiction book series for children:
1. DEFINE THE THEME AND THE PURPOSE OF YOUR IDEA FOR A CHILDREN"S BOOK NON-FICTION SERIES
Start with a clear outline of what the book will focus on. The ‘Inside Story/Spectacular Visual Guides’ focus was introducing kids to historical landmarks. Learning about architecture, people and culture in children’s history was the theme. The purpose of the building or structure is clearly defined, as are its builders and their lifestyle, and the people who live and work around the structure are examined, too. Delivering the historical period in this way establishes a clear purpose for the book.
2. RESEARCH AND SELECT A SUBJECT, WORK OUT THE FORMAT AND LENGTH
Identify, research and know your subject. Large structures, people and culture was my theme so I drafted a list of possible subjects/titles for books that could make ‘Inside Story/Spectacular Visual Guides’ into a series. Developing a series is determined by the thourogh and careful workings that go into the design process for the first book in the series - thereafter it is an easy process for other creatives to run out subsequent titles. My choice of book subjects purposely included diverse structures from different time periods and different parts of the world with an eye to international rights sales. The subjects you choose needs to be of global interest and have compelling stories behind them. Most books for children are 24, 32 or 48 pages. The subject matter of the targeted age group can influence the size and length of the book.
3. DEVELOP A NON-FICTION SYNOPSIS
Books are like life - they have beginnings, middles and ends - so craft a narrative that connects your chosen subject to ensure its story is engaging and accessible for your target age group. When the’ Inside Story/Spectacular Visual Guides’ series was created we aimed it at 9+yrs. The focus of the books was to show how the purpose of a building (or structure) influenced its design, and how it developed over time. The lifestyle and culture of the people in its midst helps to set it in its historical context.
The books were first published by Simon & Schuster in the UK who also sold the rights internationally and in the USA the books were published by Peter Bedrick Books. The publisher, Peter Bedrick’s best selling title in this series was ‘A Medieval Castle’ which was sold mostly in museums and art galleries.
4. THUMBNAIL SKETCHES AND FLAT PLAN
As a book designer I focus on creating strong visuals as my starting point. I draw thumbnail sketches to plan the entire book in miniature as a flatplan. I worked out the series format in this way when I designed the first volume - ‘A Medieval Castle’ - I always chose subjects I knew something about as the first volume.
How To Create a children’s non-fiction history book series flatplan
Series comissioned by Philippa Stewart at Simon & Schuster
Oddly, the UK publisher Philippa Stewart at Simon & Schuster Young Books had ordered five titles to start the series and ‘An Egyptian Pyramid’ needed to be planned extremely carefully and had a tight deadline.
Author, Jacqueline Morley, illustrators: John James and Mark Bergin
I decided to commission two illustrators: John James and Mark Bergin. The author, Jacqueline Morley, and I worked out the sequence of the contents for the book and Jacqueline thoroughly researched the project and made folders of reference for each of the double page spreads. ‘Research’ then entailed frequent trips to the British Library. From Jacqueline’s bundles of reference, I then roughed out each spread in thumbnail sketches to show how the book would flow using dramatic cutaway views, picture strips, 'bird's eye’ views and 'worm's eye’ views.
The Cover Attracts the Eye and Sets the Narrative for the Whole Book
Flat Plan to decide if the spreads were correctly positioned
We used this flat plan to decide if the spreads were correctly positioned. If not, we swapped spreads around and made adjustments before anything was commissioned. It was expensive back in 1989 to move or drop in pieces of artwork by the printers, so the artists had to produce complete double-page spreads, following the page layouts on one sheet of paper in situ. The artists worked one quarter up on the finished book size.
Ensuring that the illustrations complement the narrative, makes the content visually appealing for the reader. The cover attracts the eye and sets the narrative for the whole book - it requires carefully thinking.
5. CONSIDER AGE APPROPRIATE READING LEVELS
Tailor the language and writing style to suit the age group you're targeting, and never assume *‘prior knowledge’. Use shortish sentences which add information as opposed to describing the illustrated content. Space is always at a premium in books for children so text has to be carefully honed. if you find you don't have enough text space to explain a word that you introduce - make sure that the word is explained in the glossary. An editor’s first question on receiving a new project to edit should be ‘What age is this aimed at?’
* ‘Prior knowledge’ example…
Introducing a term like ‘The Renaissance’ needs explanation:
In European history, the Renaissance saw the exploration and discovery of many new ideas in the fields of thinking, science, technology, and the arts. The Renaissance was so named because so many ideas were being thought about that it seemed as though European culture was being reborn. The word Renaissance means "rebirth". The Renaissance spanned around 1300 to 1600, many other time periods also overlapped the Renaissance with names like the Reformation, the Age of Exploration, or the Age of Discovery.
Summarising any of this content would take up too much of your valuable 200 word main text and likely caption space of 16 - 20 words. It needs to be the glossary
6 INCORPORATE INTERACTIVE ELEMENTS
The ‘Inside Story/Spectacular Visual’ guides’ selling point was the use of exploded views and architectural reconstructions, cutaway illustrations and picture strips. You can integrate other interactive features like pop-ups, fold-out pages, or activities that enhance the learning experience for children. However, adding ‘extras’ adds more expense in printing costs and some techniques can only be done by hand. When I designed the ‘Scary Creatures’ series - my idea was to use ‘see through’ pages. An illustration of an animal printed on one side of a page had its skeleton printed on the reverse side so that when the page was held up to the light - it created an X-Ray effect. This was actually an economic ‘extra’ as the paper had to be thinner for the idea to work, and was therefore cheaper, too. Other options could include age-appropriate quizzes, puzzles, or drawing prompts related to the content of the type of book you plan to create. Obviously added ‘drawing prompts’ are not suitable for books you want libraries to buy copies.
7. BALANCE TEXT AND VISUALS
Maintain a harmonious balance between text and visuals. Ensure that the text provides valuable information, while the illustrations support and enhance the narrative.Captions help to reinforce information and using labels on extended leader lines take the eye to the part of an illustration that is being named or explained. I find it helpful to read text I’ve written out loud to check that it flows naturally and with clarity.
A timeline along with maps are useful additions to Information books - if the subject is appropriate - but a glossary and an index are both essential.
8. CHOOSE TYPOGRAPHY AND DESIGN
Select fonts and typographical design which is easy for children to read. Work out how much text you need - on average 200 words main text is appropriate, plus ‘bite size’ captions. Headings and capitals at the beginning of sentences help make it clear where the main text starts and can set the mood of the spread. Pay attention to the overall design, ensuring it is visually cohesive and aligns with the theme of the book from beginning to end. I often introduced processions or people walking into books - hopefully enticing the reader to walk into the book, too. Be careful with colour behind text - if it’s too dark, text can disappear. On the other hand, children with reading difficulties can find white pages just too white and find it easier to read text on a slightly tinted background.
9. SEEK FEEDBACK FROM CHILDREN
Mock up your book and test it by getting feedback from children to ensure it resonates with them. Your friends and family may not have the heart to be honest - they will adore whatever you produce - so go for an honest critic - a child! Better to receive the negative criticism from your audience before you have palettes of books languishing on a warehouse floor. Consider adjustments based on the feedback that could make your book more engaging. Teachers can be helpful in giving feedback and children enjoy the experience of being a critic and being asked for their opinion. A teacher will report back on how your book was received by the age group, what they understood and what they didn’t. This is your opportunity to make changes. At the same time it’s wise to have a consultant who is an expert to give you feedback on specific areas on age appropriate language or expert subject knowledge.
10. FINALISE AND PUBLISH
Review and finalise the content, ensuring that all elements are cohesive. Once satisfied, proceed to the process of editing, page make-up, printing and publishing whether through traditional publishing or self-publishing. It’s wise to hire an editor or a professional designer if self publishing give your book the professional quality it deserves.
Commissioning illustrators and authors along with page make-up and editing is a whole story in itself that will form other blogs in the future.
Aim high - each stage of the work is an opportunity to inject your creativity and passion into the project. Remember, anyone can deliver information - but if you can deliver an experience that young readers enjoy and remember… that is what creates a title with a long shelf life.
Creating and publishing a book is a collaborative work involving the talents of many people.
Inside Story: Series created and designed by David Salariya
An Egyptian Pyramid 1991
Winner of The (TES) Times Educational Supplement Senior Information Book Award 1992
Book Editor Shirley Salariya
Design Assistant Carol Attwood
Author: Jacqueline Morley studied English at Oxford University and has taught both English and History. She has written and researched many books on art and historical subjects for adults and children. She has written many of the books in the You Wouldn't Want To Be...series
Illustrations:
Mark Bergin was born in Hastings in 1961. He studied at Eastbourne College of art. He illustrated ‘A Medieval Castle’ and a ‘World War II Submarine’ in the Inside Story/Spectacular Visual guides series.
John James was born in London in 1959, He studied at Eastbourne College of Art. He illustrated 'A 19th Century Railway Station' and 'A Medieval Cathedral' in this series.
Consultant:
Prof Rosalie David is an Egyptologist at Manchester Museum, and director of the Manchester Museum Egyptian Mummy Research Project and the Kahun Project. She has been consultant to the BBC television series Chronicle on several films about Egypt.
First published in 1991 by Simon & Schuster Young Books • London
Thank you to Philippa Stewart at Simon and Schuster for seeing the potential in the presentation of a cover, two sample spreads and a synopsis in 1988
Artists and authors: Jacqueline Morley, Mark Bergin, David Antram and Fiona Macdonald were the main brilliant contributors to the Inside Story/Spectacular Visual Guides series between 1988 and 1993 with Fiona Macdonald writing ten of the guides, Jacqueline Morley wrote five, Mark Bergin illustrated ten of the titles and also illustrated An Egyptian Pyramid with John James. David Antram illustrated the last in the series A Samurai Castle along with John James in 1993.
Titles in the Inside Story / Spectacular Visual Guides (SVG) series:
Inside Story - Chronological Publication Record
Created & designed by David Salariya / The Salariya Book Company | US publisher: Peter Bedrick Books | Series created and designed by: David Salariya
1989–1990 - The Founding Wave
UK publisher: Simon & Schuster
Title | Author | Illustrator(s) | UK Publisher | US Date (Peter Bedrick) |
A Medieval Castle | Fiona Macdonald | Mark Bergin | Simon & Schuster | 1990 |
A 19th Century Railway Station | Fiona Macdonald | John James | Simon & Schuster | c.1990 |
An Egyptian Pyramid | Jacqueline Morley | Mark Bergin & John James | MacDonald Young Books* | 1991 |
* An Egyptian Pyramid as published by MacDonald Young Books UK edition published slightly later than the original 1989 Simon & Schuster launch, MacDonald Young Book acquired the IP of Simon & Schuster, and then the IP was acquired by Wolters Kluwer, then published by Wayland - IP acquired By Hachette - publishing Inside Story titles Hodder Wayland.
1990–1992 — Early Expansion
UK publisher: Simon & Schuster / transitional period
Title | Author | Illustrator(s) | UK Publisher | US Date (Peter Bedrick) |
A Roman Villa | Jacqueline Morley | Mark Bergin | Simon & Schuster | 1990 |
A World War II Submarine | Richard Humble | Mark Bergin | Simon & Schuster | 1991 |
An Ancient Greek Temple | John Malam | Mark Bergin | Simon & Schuster | 1992 |
1992–1994 - Consolidation
UK publisher: Hodder Wayland (from c.1992–93 onwards)
Title | Author | Illustrator(s) | UK Publisher | US Date (Peter Bedrick) |
A Renaissance Town | Jacqueline Morley | Mark Peppe | Hodder Wayland | c.1992–93 |
A 16th Century Galleon | Richard Humble | Mark Bergin | Hodder Wayland | c.1993 |
An Ancient Egyptian Tomb | Jacqueline Morley | John James, Carolyn Scrace & Nick Hewetson | Hodder Wayland | c.1993 |
African Town | Fiona Macdonald | Gerald Wood | Hodder Wayland | c.1993 |
A Medieval Cathedral | Fiona Macdonald | John James | Hodder Wayland | c.1993–94 |
A 16th Century Mosque | Fiona Macdonald | Mark Bergin | Hodder Wayland | 1994 |
A Medieval Monastery | Fiona Macdonald | Gerald Wood | Hodder Wayland | 1994 (confirmed) |
A Samurai Castle | Fiona Macdonald | David Antram & John James | Hodder Wayland | c.1994 |
1994–1996 — Later Titles
UK publisher: Hodder Wayland
Title | Author | Illustrator(s) | UK Publisher | US Date (Peter Bedrick) |
A Frontier Fort | Scott Steedman | Mark Bergin | Hodder Wayland | c.1994–95 |
The Beagle | Fiona Macdonald | Mark Bergin | Hodder Wayland | c.1995 |
A Viking Town | Fiona Macdonald | Mark Bergin | Hodder Wayland | 1995 (confirmed) |
A Shakespearean Theatre | Jacqueline Morley | John James | Hodder Wayland | c.1995–96 |
The Roman Colosseum | Fiona Macdonald | Mark Bergin | Hodder Wayland | 1996 (confirmed) |
An Ancient Roman Fort | Stephen Johnston | Mark Bergin | Hodder Wayland | 2000 (US reissue)* |
UK Publisher Key & Timeline
Simon & Schuster (UK) - first published the series, 1989–c.1992. The first three titles (Medieval Castle, Railway Station, Egyptian Pyramid) were the founding tranche.
MacDonald Young Books - published An Egyptian Pyramid under this imprint .Winner of the Times Education Supplement Award
Hodder Wayland - principal UK publisher from c.1992–93 onwards through the rest of the series run. Editions include: Medieval Monastery (1994), 16th Century Mosque (1994), Viking Town (1995).
Peter Bedrick Books (USA) - consistent US publisher throughout, 1990–c.2001. Founded 1983, acquired by NTC/Contemporary Publishing Group in 1998.
Spectacular Visual Guides - Chronological Publication Record
Created & designed by David Salariya | UK publisher: Book House / Scribo (The Salariya Book Company) | Series: 14 titles | Later editions: Bonnier Books Ltd (from 2024)
About the series: Spectacular Visual Guides is a redesigned and expanded republication of the original Inside Story series, which David Salariya first created in 1989. When the Salariya Book Company launched its own publishing imprint, Book House, in 2002, Salariya brought the series in-house. The redesigned SVG editions - with updated typography, expanded reference sections, glossaries, maps, and gold-foil flexi-bound covers - began appearing from around 2003 under the Book House imprint, with the main run of new ISBNs published from 2006–2009. The series was later continued under the Scribo imprint, with further editions under Book House into the 2010s, and most recently under Bonnier Books Ltd (who acquired the Salariya Book Company IP in 2022) from 2024.
2003–2006 - First Salariya Book House Editions
UK publisher: Book House (The Salariya Book Company). First wave of redesigned SVG hardcovers, ISBN prefix 1904194.
Title | Author | Illustrator(s) | Publisher | SVG Edition Date | ISBN-13 |
A Medieval Castle | Fiona Macdonald | Mark Bergin | Book House | 2003 | 9781904194002* |
An Egyptian Pyramid | Jacqueline Morley | Mark Bergin & John James | Book House | 2003 | 9781904194019* |
A Shakespearean Theatre | Jacqueline Morley | John James | Book House | 2003 | 9781904194026* |
An Ancient Roman Fort | Stephen Johnston | Mark Bergin | Book House | 2006 (confirmed) | 9781904194705 |
* ISBN-13s for the 2003 Book House hardcover first editions of Medieval Castle, Egyptian Pyramid, and Shakespearean Theatre are approximate — these were the first redesigned SVG titles under the Salariya imprint and preceded the main flexibound paperback run. The 2006 Roman Fort ISBN is confirmed from AbeBooks catalogue data.
2007–2008 - Main Flexibound Paperback Run
UK publisher: Book House / Scribo (The Salariya Book Company). ISBN prefix 1905638. The core commercial SVG series — flexi-bound covers, gold foiling, expanded glossary and index sections.
Title | Author | Illustrator(s) | Publisher | SVG Edition Date | ISBN 13 |
A Medieval Castle | Fiona Macdonald | Mark Bergin | Book House / Scribo | 2007 | 9781905638642 |
A Shakespearean Theatre | Jacqueline Morley | John James | Book House / Scribo | 2007 | 9781905638598 |
A 16th Century Mosque | Fiona Macdonald | Mark Bergin | Book House / Scribo | 2007 | 9781905638604 |
An Ancient Greek Temple | John Malam | Mark Bergin | Book House / Scribo | 2007 | 9781905638635 |
An Ancient Roman Fort | Stephen Johnston | Mark Bergin | Book House / Scribo | 2008 | 9781905638611 |
A Viking Town | Fiona Macdonald | Mark Bergin | Book House / Scribo | 2007 | 9781906714987 |
A 16th Century Galleon | Richard Humble | Mark Bergin | Book House / Scribo | 2007–08 | 9781905638628 |
An Ancient Egyptian Tomb | Jacqueline Morley | John James, Carolyn Scrace & Nick Hewetson | Book House / Scribo | 2007–08 | 9781905638650 |
An Egyptian Pyramid | Jacqueline Morley | Mark Bergin & John James | Book House / Scribo | 2007–08 | 9781905638619 |
The Roman Colosseum | Fiona Macdonald | Mark Bergin | Book House / Scribo | 2007–08 | 9781905638667 |
A 19th Century Railway Station | Fiona Macdonald | John James | Book House / Scribo | 2007–08 | 9781905638674 |
A World War II Submarine | Richard Humble | Mark Bergin | Book House / Scribo | 2007–08 | 9781905638681 |
African Town | Fiona Macdonald | Gerald Wood | Book House / Scribo | 2007–08 | 9781905638698 |
A Frontier Fort | Scott Steedman | Mark Bergin | Book House / Scribo | 2007–08 | 9781905638704 |
2009-2018 - Later Book House & Scribo Editions
UK publisher: Book House / Scribo (The Salariya Book Company). Selected titles reissued in revised or reprinted editions, including updated covers and ISBN prefix 1910706 and 1908973 runs.
Title | Author | Illustrator(s) | Publisher | Edition Date | ISBN 13 |
A Samurai Castle | Fiona Macdonald | David Antram & John James | Book House | 2013 | 9781908973627 |
A Medieval Monastery | Fiona Macdonald | Gerald Wood | Book House | 2013 | 9781908973009 |
A Medieval Castle | Mark Bergin | Mark Bergin | Scribo | 2018 | 9781910706312 |
A Viking Town | Fiona Macdonald | Mark Bergin | Scribo | 2018 | 9781910706336 |
A Samurai Castle | Fiona Macdonald | David Antram & John James | Scribo | 2018 | 9781910706329 |
The 2013 and 2018 editions represent revised reprints of selected titles as the series continued in active circulation. Not all 14 titles received new ISBNs at each reprinting — some continued under their original 1905638-prefix ISBNs.
2020 Digital / Kindle Editions
Publisher: The Salariya Book Company. All 14 titles in the series were released as Kindle ebooks in November 2020.
Title | Author | Illustrator(s) | Publisher | Kindle Release |
A Medieval Castle | Fiona Macdonald / Mark Bergin | Mark Bergin | The Salariya Book Company | November 2020 |
An Egyptian Pyramid | Jacqueline Morley | Mark Bergin & John James | The Salariya Book Company | November 2020 |
A Samurai Castle | Fiona Macdonald | David Antram & John James | The Salariya Book Company | November 2020 |
A Viking Town | Fiona Macdonald | Mark Bergin | The Salariya Book Company | November 2020 |
A 16th Century Galleon | Richard Humble | Mark Bergin | The Salariya Book Company | November 2020 |
An Ancient Greek Temple | John Malam | Mark Bergin | The Salariya Book Company | November 2020 |
A 16th Century Mosque | Fiona Macdonald | Mark Bergin | The Salariya Book Company | November 2020 |
An Ancient Roman Fort | Stephen Johnston | Mark Bergin | The Salariya Book Company | November 2020 |
The Beagle with Charles Darwin | Fiona Macdonald | Mark Bergin | The Salariya Book Company | November 2020 |
African Town | Fiona Macdonald | Gerald Wood | The Salariya Book Company | November 2020 |
A Medieval Cathedral | Fiona Macdonald | John James | The Salariya Book Company | November 2020 |
A Frontier Fort | Scott Steedman | Mark Bergin | The Salariya Book Company | November 2020 |
The Roman Colosseum | Fiona Macdonald | Mark Bergin | The Salariya Book Company | November 2020 |
An Ancient Egyptian Tomb | Jacqueline Morley | John James et al. | The Salariya Book Company | November 2020 |
2024 - Bonnier Books Ltd Hatch Editions
UK publisher: Bonnier Books Ltd (Hatch imprint). Following Bonnier's acquisition of The Salariya Book Company in 2022, the SVG series was relaunched in paperback editions with biographies removed
Title | Author | Illustrator(s)) | Publisher | Edition Date | ISBN-13 |
A Medieval Castle | Fiona Macdonald | Mark Bergin | Bonnier Books Ltd | June 2024 | 9781800787759 |
A Viking Town | Fiona Macdonald | Mark Bergin | Bonnier Books Ltd | June 2024 | 9781800787742 |
An Ancient Roman Fort | Stephen Johnston | Mark Bergin | Bonnier Books Ltd | June 2024 | 9781800787766 |
A Shakespearean Theatre | Jacqueline Morley | John James | Bonnier Books Ltd | 2024 | 9781800787735 |
The 2024 Bonnier relaunch includes at four titles. Further titles in the series may follow under the same imprint.
Publisher History & Key Notes
The relationship to Inside Story: The SVG series is a direct redesign of the original Inside Story series by David Salariya published (1989–c.1997). David Salariya substantially updated the layouts, new reference sections, maps, glossaries, and revised the cover designs. The content - authors, illustrators, and subject matter - was largely carried over, though some titles are attributed differently between editions.
Book House / Scribo (2002–2022): The Salariya Book Company's own imprints, based in Brighton. Book House were launched in 2002 as Salariya transitioned from packaging books for other publishers to publishing independently. The SVG series was one of the first major projects under the new in-house imprint as the artwork had been returned to Salariya when Simon & Schuster were sold.
Title count: Amazon's Kindle series: Created during the pandemic: 14 titles in the SVG Kindle series. The core 14 are: A Medieval Castle, An Egyptian Pyramid, A Samurai Castle, A Viking Town, A 16th Century Galleon, An Ancient Greek Temple, A 16th Century Mosque, An Ancient Roman Fort, The Beagle with Charles Darwin, African Town, A Medieval Cathedral, A Frontier Fort, The Roman Colosseum, and An Ancient Egyptian Tomb.
Titles not carried over from Inside Story: A Roman Villa, A 19th Century Railway Station, A Renaissance Town, A Medieval Monastery, A Frontier Fort, and A World War II Submarine appear inconsistently across SVG print editions - some appear in Kindle but not all print runs.
Bonnier Books Ltd (2022–present): Following acquisition of The Salariya Book Company IP, Bonnier's Hatch imprint has continued re-publishing the series with new covers - with the original credits and biographies removed.
History & the past: general interest (Children's / Teenage) | Literature, books & writers (Children’s/Teenage) | People & places (Children's / Teenage)
About the author
David Salariya is a Scottish author, artist, designer, and publisher whose work has shaped the reading lives of several generations of young people. Born in Dundee in 1954, he studied at Duncan of Jordanstone College of Art and Design before founding The Salariya Book Company in Brighton in 1989. Over more than three decades, its imprints - Book House, Scribblers, and Scribo - produced over 1,100 titles in 35 languages, including the celebrated Inside Story, Spectacular Visual Guides, and the internationally bestselling You Wouldn't Want To Be… series. Driven by curiosity and humour, Salariya's lifelong conviction is that complex ideas can be made accessible - and genuinely enjoyable - for every young reader.
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