Book prizes used to be rare honours. Now they’re everywhere - from international juggernauts to niche gongs for every genre and age group. In this insightful (and slightly cheeky) blog, I explore how this prize culture reshapes publishing, boosts authors, powers marketing machines like The Bookseller, and raises the question: are we celebrating excellence - or just addicted to applause?

Self publish?ow do you get your story into the hands of readers? Should you go down the traditional publishing route?